A previously neutral term acquires a deliberately offensive connotation in a political campaign—which outcome is most likely regarding public perception of the candidate?

💡 Explanation

Deliberate use of a dysphemism signals aggression and contempt, because it replaces a neutral term with an offensive one to denigrate the target, which in turn alienates those not already aligned. Therefore, widespread alienation results rather than increased turnout due to the negative framing.

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