Why does mapping the abstract 'argument' domain onto the 'war' conceptual frame often fail to achieve persuasion within a target audience?

💡 Explanation

Mapping 'argument' to 'war' can fail because the target domain's inherent adversarial constraints may alienate the audience, therefore the 'war' metaphor hinders persuasion, rather than aiding it. This is because the implied conflict may be undesirable.

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