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← Language & CommunicationWhy does a public health campaign emphasizing a doctor's credentials and years of experience prove more persuasive than one using celebrity endorsements?
A)Pathos overrides logical message content
B)Argumentation relies on complex sentence structure
C)Figures of speech cause audience fatigue
D)Ethos provides credible source authority✓
💡 Explanation
Ethos, establishing credibility through expertise, builds trust in the message, and therefore, is more persuasive in health contexts, because a doctor's authority directly relates to health information. Rather than celebrity endorsements, which rely on popularity, ethos establishes expertise.
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